Stanton Peele has been investigating, thinking, and writing about addiction since 1969. His first bombshell book, Love and Addiction, appeared in 1975. Its experiential and environmental approach to addiction revolutionized thinking on the subject by indicating that addiction is not limited to narcotics, or to drugs at all, and that addiction is a pattern of behavior and experience which is best understood by examining an individual's relationship with his/her world. This is a distinctly nonmedical approach. It views addiction as a general pattern of behavior that nearly everyone experiences in varying degrees at one time or another.